Selecting a Topic For Your Website

Selecting a good topic is the first step to building a successful web site.

You should select a topic which you find interesting, as you will be devoting thousands of hours of your life to this topic. It does not necessarily have to be a topic where you are deeply knowledgeable today, but it does have to be a topic in which you are interested in becoming deeply knowledgeable.

It should also be a topic in which other people are interested. No one wants to build a web site only for themselves. Your topic should be broad enough to appeal to a good audience, but narrow enough for you to be able to cover it comprehensively. Many successful web sites initially focus on a very small niche’, grow to dominate that niche’, and then branch out from that niche’ into related topics.

It should be a topic with economic value to an advertiser. Some topics are very interesting as hobbies, but do not do well at generating income. For example, the War of 1812 is fascinating, but is not something which will interest many advertisers.

Finally, the topic for a new web site should be one which is not too competitive. If there are already a hundred great web sites on your chosen topic, you should choose a new topic where you will be able to add something new to the Internet.

How to Determine if Other People are Interested in your Topic One easy method of determining if other people are interested in your topic is to use the Digital Point Keyword Suggestion Tool (http://www.digitalpoint.com/tools/suggestion/). This tool will show you rough numbers which represent what people on the Internet are searching for. These numbers come from the Wordtracker and Overture tools which we will discuss in the section on keyword selection. Enter possible topics into the Keyword Suggestion tool and you will be able to get a rough idea how popular your topic is – as compared to other topics. The actual numbers are irrelevant; the important thing to note is how the numbers relate to one another. Today, the term “arizona” scored 265 on Wordtracker and 492.4 on Overture. The term “chicago white sox” scored 511 on Wordtracker and 755.1 on Overture. From this data, we can see that more people search the web for information on the White Sox than on the Cardinals.