Non-profits Can Benefit From SEM, Online Branding, and Web Content Strategy

Should a non profit bother with all this?

A very definite yes - says the E-Philanthropy & Technology Review. Non Profits also have visitors, they have expectations and the organization has goals they would like to see achieved by the website. Just like the rest of us, they're looking for some ROI from the site.

Content should be created specifically for the web because the web is distinct from print or broadcast media and users have very different expectations when surfing the web compared to reading a newspaper or watching television, says E philanthropy Good call!

Too many non profits are still in the dark about the power of the Internet. They are not savvy about how to get found when someone is searching the Net for what they do, or the benefit they provide communities. Basing their content on these keywords of phrases could remarkably change their search results. And they are not taking advantage of the good brand enhancing opportunities that abound when someone goes looking on the net.

One non- profit I did a web content review and strategy for had excellent content - just in the wrong places. They had done a stellar job of getting to the number one place on a well used keyword, but their description was so blah and boring they were not getting the traffic they expected from that number one spot. So it's not enough just to be there, you have to entice those searchers to click on your listing.

Then when visitors did get to the home page, it was dry "About Us" type content. While on another page further down in the website they had exciting world news that would rivet the attention and really meet the needs of those searchers.

With a little reworking of the content the site could be far more successful.

The relationship of perception to branding is well known. It is a major contributor to how someone relates and responds to your organization. Getting good search page results and then delivering a great experience to your user makes your website a vital tool in raising brand awareness.

Many non profits are using their website to get volunteers and donations. How successful you are depends on your web content strategy and how you position and brand yourself online.

Article by Sally Falkow, taken from http://falkow.blogsite.com/.